The best way I know how to understand a problem is to build my way through it.
These aren't side projects. They're the same instinct applied to very different problems.
Boailoop
You don’t need more information. You need the right perspective.
Access AI advisors that challenge, refine, and elevate your thinking—when it matters most.
The best decisions get made with a room full of smart, honest people who aren't afraid to push back. Most people never get that room.
Boailoop gives it to them. Choose your advisor personas, create a Loop, run a Debate, and walk away with clarity — not just more opinions.
I built this from the ground up. The concept, the product, the platform, the pricing, the positioning. Live at boailoop.ai.
Kimchi & Pebbles
Meet Kimchi and Pebbles — my real-life twin French Bulldogs and the inspiration behind everything. Pebbles is the ringleader. Fearless, mischievous, always first through the door. Kimchi moves to her own beat — sweet, steady, and completely unbothered.
Watching them learn together sparked an idea. Their dynamic reminded me so much of the differences in how my twin sister and I learned growing up — and suddenly there was a story worth telling. I found an illustrator, started writing, and then did what I do: I built the whole thing. Concept, production, resources, publishing, marketing — all of it, from scratch, drawing on 20 years of product management, brand strategy, and technology experience. One book became a series. The Adventures of Kimchi and Pebbles now spans story books, activity books, and coloring books.
And then I kept going. The Kimchi & Pebbles Clubhouse at kimchipebbles.com is their home base — complete with an Activity Den full of games, quizzes, coloring pages, and experiences built for kids and every adult who has ever loved a Frenchie.
SightPAS
Every second someone spends badging in, waiting, or being turned away is a second your operation loses. SightPAS® eliminates that friction entirely — patent-awarded technology that recognizes and clears people at the speed your business actually moves. And every entry point becomes a source of operational insight, turning what used to be a bottleneck into a competitive advantage.
It started with a consulting conversation. A client I came to through a trusted relationship needed help thinking through a security access concept. Drawing on my experience implementing beacon technology at CVS and more than a decade working with mobile applications, I saw a way to bring the hardware and software together that no one on the team had considered yet.
I presented the integration concept, then built the development team to execute it — assembling developers I'd worked with previously and trusted to deliver. From there I orchestrated the full build: technical architecture, hardware-software integration, operations, and marketing. The business owner had the domain expertise and the vision. I brought the idea of how to make it real, the team to build it, and the persistence to see it through. The result is a United States patent. From ideation to execution — start to finish.
Virtual Run Co
Before virtual was a thing, I saw a gap — and built something to fill it.
Long before COVID made virtual events mainstream, I was thinking about my friends back home in Aberdeen, South Dakota — a place where access to organized races was limited, but the desire to run, to belong to something, and to cross a finish line was just as real. I was part of several running communities on Facebook and saw an opportunity hiding in plain sight.
So I built it. Virtual Run Co launched in 2014 — and I did all of it. I drew and designed the event concepts and medals by hand. I designed the bibs. I coordinated vendors to produce the medals and swag. I built the website, created the events, marketed them, packed boxes, shipped orders, and showed up as the loudest cheerleader in every community we served. I partnered with local businesses and organizations to bring virtual events to their audiences and personally selected the charitable causes each event would support.
It was product management, creative direction, operations, and community building — all at once, all by one person. Over 26 events and $30,000 raised for charity later, Virtual Run Co proved what I've always believed: a small idea, executed with intention, can mean something real to a lot of people.
26+
events hosted
$30K+
raised for charity
2014
founded
Curious about any of these? I'd love to talk about what we built and why.